Online Poker News » December 2006
» December 7, 2006.
WPT Enterprises Signs Multi-Year Sponsorship Agreement With PartyGaming Plc For International Broadcasts Of WORLD POKER TOUR And Professional Poker Tour Television Series.
WPT Enterprises, Inc. today announced that it has signed a multi-year agreement with PartyGaming Plc, owner of PartyPoker.com,
pursuant to which they will provide international television sponsorship of the WORLD POKER TOUR (R) (WPT) and Professional Poker Tour (TM)
(PPT). The agreement covers shows produced under WPT Seasons IV, V, and VI and PPT Seasons I, II, and III.
The agreement helps solidify and expand the international WPT brand through PartyGaming's extensive marketing resources, provides valuable promotional opportunities for WPT's online gaming site and worldpokertour.com, and represents a new revenue stream for WPTE. PartyPoker.com will receive exclusive in-show branded integration and association with the premiere brand in televised poker. The financial terms of the agreement depend upon the number of international territories contracted with, the amount of branded integration within each episode and the number of episodes aired. PartyGaming has also made certain commitments towards online satellites to tournaments and promoting the WPT Academy.
"We are pleased to be creating an alliance with a leading marketer such as PartyGaming," said Steve Lipscomb, Founder & Chief Executive Officer. "This deal represents a win-win for both parties. It aligns WPT and PartyGaming's goals of expanding the international distribution of our programming and helps facilitate the growth of poker worldwide."
About WPTE
WPT Enterprises, Inc. (NASDAQ: WPTE) is a company engaged in the creation of internationally branded entertainment and consumer products driven by the development, production, and marketing of televised programming based on gaming themes. WPTE is the creator of the World Poker Tour(R), a television show based on a series of high-stakes poker tournaments that airs on the Travel Channel in the United States and more than 150 markets globally. With the WPT in its fifth season, WPTE has launched a second series on the Travel Channel, the Professional Poker Tour™, which focuses on the play of poker's leading stars. WPT Enterprises currently licenses its brand to companies in the business of poker equipment and instruction, apparel, publishing, electronic and wireless entertainment, DVD/home entertainment, casino games, and giftware. The company is also engaged in the sale of corporate sponsorships. For show information, tools for improving poker play, and other WPT news, fans may log on to www.worldpokertour.com. WPT Enterprises, Inc. is a majority owned subsidiary of Lakes Entertainment, Inc. (NASDAQ: LACO).
About PartyGaming Plc
Founded in 1997, PartyGaming Plc owns and operates Party Poker, as well as Empire Poker. Other online gaming activities include casino, principally through Party Casino and Star Luck Casino, online bingo through Party Bingo and backgammon on Party Gammon.
Source: WPT
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